hummel x Everton 20/21 third kit

The kit launch marks the start of the 20th anniversary year for the Everton in the Community Disability Programme, and to help celebrate, technical partner hummel has pledged to sponsor a year-long education and training initiative that will see 20 Everton in the Community participants join the Stage One Coaching Programme, opening up opportunities for future employment as disability coaches.

Founded in 2000, the Everton in the Community Disability Programme has, in the last year alone, engaged more than 1200 disabled people in opportunities including sport, education, training and volunteering.

Alan McTavish, Commercial Director at Everton said: 

“The seafoam and charcoal design completes our first full collection from hummel, and with each kit they have shown their understanding of another aspect of our Club’s ethos. Through the ‘More Than Eleven’ campaign, interaction with our fans, and now their sponsorship of a coaching education programme, hummel have shown a deep empathy with what being part of the Everton Family means. They join us in our commitment to embracing and embedding equality and diversity into everything that we do. The kit design has had an excellent reaction from our disability team players, who were the first to wear it, and I am sure that their positive reaction will be echoed by Evertonians around the world.”   

Allan Vad Nielsen, hummel’s CEO said:

“We are beyond proud to complete our 2020/21 Everton kit range with a launch that shines the spotlight on Everton’s disability teams in this, their twentieth year. Our ‘More Than Eleven’ campaign recognises the whole Everton Family, which includes Everton in the Community and its own teams, and the important role that fans – locally and around the globe – play in supporting their team. We are committed to helping change the world through sport, and we hope that by collaborating with Everton in the Community’s Disability Programme on the year-long education and training coaching initiative we can empower participants and support them in pursuing future opportunities.”

James Ditchfield is one of the Everton Disability Programme’s longest serving players, joining 20 years ago as a college student. Alongside playing, James, who has cerebral palsy, has volunteered on a range of Everton in the Community programmes for more than 16 years.

James said:

“This is one of the best kits we’ve had. Its brilliant. It feels good on and I can’t wait to get out there wearing it. To take part in the photoshoot and be one of the first people to see and wear the kit is unbelievable. I will never forget all the things I’ve done with the team over the past 20 years, but I never thought I would be doing this, it’s topped it all.”  

Read more here

Or press here to watch the launch movie