New Euro kit for the Danish Women’s National Team

Inspired by Denmark’s strong design traditions and proud footballing history, the jersey brings together the best of both worlds. No unnecessary embellishments, no distractions—just a clean, refined aesthetics placing craftsmanship and purpose front and center.

“The new national team jersey is a tribute to everything we love about Danish design: simplicity, strength, and focus on what truly matters. It’s made to carry the pride of Denmark—on the pitch, in the stands, and at home. When the players step onto the pitch, they represent more than just themselves. They’re fighting for generations before them and for the footballers of tomorrow. They’re fighting for the Danish footballing heritage, and we hope both players and fans will wear it with pride,”
says Morten Lund, Marketing Director at hummel.

Tradition Meets the Future

The new jersey features an elegant, minimalist design. Hummel’s iconic chevrons adorn the shoulders, while the classic red colour stands as a symbol of passion, unity, and the indomitable spirit that defines Danish football. A modern collar provides the kit with a contemporary edge, bridging the past and the future in a timeless look.

The Danish Football Association expresses equal excitement about the new jersey.

“We’re looking forward to watch Denmark stand shoulder to shoulder with the women’s national team this summer. The players have been an inspiration to the nation with their performances both on and off the pitch, and we’re excited to continue building on the incredible journey that women’s and girls’ football has embarked on. We can’t wait to see the team wear the new European Championship jersey in Switzerland as they chase the dream” says Birgitte Mabeck, Commercial Director at the DBU.

The new national team jersey will be available for purchase from May 6 at landsholdsshoppen.dk and selected retailers across Denmark.