After 30 years apart, hummel is back launching the brand-new Southampton Home Kit for the upcoming season.
Everton and hummel reveal 2020/21 home kit
In THORNICO, we are very proud to reveal Everton’s hummel kits - and that these kits will be the first in the Premier League to adopt ZEROH2O dry-dye environmentally responsible technology.
As part of the Everton for Change initiative – the Club’s commitment to reducing its carbon footprint and raising environmental awareness and sustainability – all of Everton’s home, away and third kits for the 2020/21 season will take advantage of hummel’s ZEROH2O dry-dye technology. This ground-breaking technology ensures there is zero water consumption, zero wastewater and a 50% reduction in energy consumption during the production process. This means that the 25 litres of fresh clean water normally required to dye just one single shirt is saved for each jersey produced.
Alan McTavish, Commercial Director at Everton, said:
“We are excited to be launching our first kit with hummel as part of our new partnership. hummel has demonstrated its commitment and passion for Everton by delivering a bespoke, original design that is guided by the rich traditions of the Club. The creative tribute to Z-Cars that is incorporated into the design will resonate with our fans across all corners of the globe. It is also testament to hummel’s determination to deliver something truly unique and special for our fans.”
All of Everton’s kits will form part of hummel’s ‘More Than 11 campaign’, which recognises that football is much more than the eleven players on the pitch – it is the thousands of fans in and outside the stadium and the local and international community in which football has a role to play. It is about the powerful bond between Everton and its fans, and the unrivalled passion of the Everton family that spans the globe.
Allan Vad Nielsen, hummel’s CEO said:
“We are very proud of our association with Everton and the Club’s legacy in English football. It was important to have this reflected in the first home kit whilst tapping into the iconic personality of the club".
“The result is a pure and classic Everton shirt with subtle references to the match day experience at Goodison Park. We hope that the kit will be well received by all the Evertonians and we are looking forward to celebrating many victories together wearing the new jersey.”
Read more here
Or press here to watch the launch movie.
Besides taking advantage of hummel’s ZEROH2O dry-dye technology, Everton is becoming the first club to use hummel’s ECO8 technology.
Today, the long-awaited Astralis player jersey, for the coming season, in collaboration with hummel is launched, which means that hummel is finally entering the world of esports.