Company Karma is in our THORNICO DNA, and that’s why we are proud to share hummel’s new Karma Project LET’S PLAY AN EQUAL GAME.
hummel x Astralis extend partnership until 2025
In 2020, hummel kickstarted a new era within esport by entering a historic partnership with Astralis - and today, we can happily announce a two-year extension and a significant expansion of the agreement.
hummel take over Astralis’ webshop
As part of the new and expanded partnership, hummel will take over the operation of Astralis’ webshop and the sales from B2B and B2C markets – meaning that hummel will develop, market, and sell the official player clothing, as well as new lines of merchandise.
Esport and the associated merchandise market are in rapid expansion worldwide and, with the new agreement, we’re looking very much forward to becoming an even larger part of this fast-growing industry.
Read more here
And find the styles at www.hummel.dk/astralis
Together with hummel, we are excited to introduce you to the new shirt for Denmark's national women's football team.
Read the official press release