hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
MÄT x Playmobil
MÄT Foods connects with Playmobil for Austro-German market launch.
Backed by a new Austro-German distribution and salesforce agreement, MÄT extends its existing license with Playmobil, adding the market rights to co-brand MÄTs organic Dino snacks and cereals with the brand-new Dino Rise toy range from Playmobil.
The campaign is set to roll out in German and Austrian retail chains during Q2-4 2021, engaging consumers in store and online with fun competitions and creative toys along with healthy snacks – all under the campaign slogan: “Familienzeit” – Family time. An important virtue taught under COVID-19, in an increasingly busy everyday life.
Austro-German Campaign site: www.mat-dinorise.de
MÄTs main website: www.matfoods.com
Søren Ralph Christensen
CEO & Mr Nice guy
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.