hummel acquires Danish kids brand

25 August 2021

From the 1st of January 2022, hummel will acquire the Danish kids fashion brand Sometime Soon, which within just a few years has established itself as an important player on the international kids fashion scene.

Looking at 2021 with a positive mindset

17 June 2021

After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.

SUSTAINABLE BRAND INDEX 2021

09 March 2021

Hummel has been announced as Denmark’s most sustainable clothing brand in the annual SUSTAINABLE BRAND INDEX for the second year in a row.

HUMMEL x SOUTHAMPTON

19 January 2021

In THORNICO, we are excited and honoured to announce that hummel has partnered up with the Premier League club Southampton FC.

HUMMEL x HAND

01 December 2020

We are proud to share this new karma campaign produced by hummel, supporting the non-profit organisation HAND (Handball For A New Destiny).