From the 1st of January 2022, hummel will acquire the Danish kids fashion brand Sometime Soon, which within just a few years has established itself as an important player on the international kids fashion scene.
After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.
After 30 years apart, hummel is back launching the brand-new Southampton Home Kit for the upcoming season.
Besides taking advantage of hummel’s ZEROH2O dry-dye technology, Everton is becoming the first club to use hummel’s ECO8 technology.
Danish national team jersey created by 34,610 singing fans in Parken Stadium.
Hummel has been announced as Denmark’s most sustainable clothing brand in the annual SUSTAINABLE BRAND INDEX for the second year in a row.
In THORNICO, we are excited and honoured to announce that hummel has partnered up with the Premier League club Southampton FC.
As the year is coming to an end, it is time to reflect. 2020 was, in many ways, an extraordinary year and for sure one to remember for better and for worse.
We are proud to share this new karma campaign produced by hummel, supporting the non-profit organisation HAND (Handball For A New Destiny).