After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.
After 30 years apart, hummel is back launching the brand-new Southampton Home Kit for the upcoming season.
Besides taking advantage of hummel’s ZEROH2O dry-dye technology, Everton is becoming the first club to use hummel’s ECO8 technology.
Danish national team jersey created by 34,610 singing fans in Parken Stadium.
Hummel has been announced as Denmark’s most sustainable clothing brand in the annual SUSTAINABLE BRAND INDEX for the second year in a row.
In THORNICO, we are excited and honoured to announce that hummel has partnered up with the Premier League club Southampton FC.
As the year is coming to an end, it is time to reflect. 2020 was, in many ways, an extraordinary year and for sure one to remember for better and for worse.
We are proud to share this new karma campaign produced by hummel, supporting the non-profit organisation HAND (Handball For A New Destiny).
Since the successful opening of the first physical KIDS store in the city centre of Aarhus earlier this year, hummel has been opening three more KIDS stores located in Aalborg Storcenter, Kolding Storcenter and Rosengårdcentret in Odense, Denmark.