Looking at 2021 with a positive mindset

17 June 2021

After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.

SUSTAINABLE BRAND INDEX 2021

09 March 2021

Hummel has been announced as Denmark’s most sustainable clothing brand in the annual SUSTAINABLE BRAND INDEX for the second year in a row.

HUMMEL x SOUTHAMPTON

19 January 2021

In THORNICO, we are excited and honoured to announce that hummel has partnered up with the Premier League club Southampton FC.

HUMMEL x HAND

01 December 2020

We are proud to share this new karma campaign produced by hummel, supporting the non-profit organisation HAND (Handball For A New Destiny).

New hummel KIDS stores

23 November 2020

Since the successful opening of the first physical KIDS store in the city centre of Aarhus earlier this year, hummel has been opening three more KIDS stores located in Aalborg Storcenter, Kolding Storcenter and Rosengårdcentret in Odense, Denmark.