It is the first time hummel enters a sponsorship agreement of this magnitude within esports, and for Astralis Group, an agreement of this proportion is likewise the first of its kind.
During this difficult time, we are happy and proud to be able to share a piece of really, really good news.
… and has been for more than 20 years. Since hummel was handed over to Thor and Christian in the late 90’ies the mission for hummel has been to Change The World Through Sport.
As of January 2020, hummel has acquired the activities of Performance Group Scandinavia A/S, including the two established brands Newline and HALO.