New hummel KIDS stores

Since the successful opening of the first physical KIDS store in the city centre of Aarhus earlier this year, hummel has been opening three more KIDS stores located in Aalborg Storcenter, Kolding Storcenter and Rosengårdcentret in Odense, Denmark.

New hummel KIDS stores

Since the successful opening of the first physical KIDS store in the city centre of Aarhus earlier this year, hummel has been opening three more KIDS stores located in Aalborg Storcenter, Kolding Storcenter and Rosengårdcentret in Odense, Denmark.

The grand openings were celebrated with great discounts, fun happenings, crispy snacks from MÄT and fun activities for the kids. Below you can get a sneak peek of the store and see how the openings went.

And If you haven’t had the chance to visit the stores already, we would definitely recommend you to do so - Combining retail with a children’s universe, the stores are rather a destination than typical clothing stores. Sport, fashion, playing and movement are essential parts of the concept and the stores are filled with experiences for the children, such as climbing towers and selfie machines.

So if you are nearby, come visit and experience the hummel KIDS universe. 

Or read more about the stores and CEO, Allan Vad Nielsen’s elaboration of the concept in the articles from Fashion Forum (in Danish). 

   

Looking at 2021 with a positive mindset

17 June 2021

After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.