After a long period of time with severe COVID-19 impact in the sports business, hummel looks at 2021 and beyond with a very positive mindset. Read the executive statement from CEO, Allan Vad Nielsen here.
The new hummel astralis player jersey is now online
Today, the long-awaited Astralis player jersey, for the coming season, in collaboration with hummel is launched, which means that hummel is finally entering the world of esports.
Traditionally fans are gathering in long queues and high spirits when Astralis launches new player jerseys. Due to COVID19, this year will be different, but that does not mean that the thousands of Danish fans will be cheated for a very special experience.
Thus, the traditional fan meeting will be hosted digitally – with a livestream from the Danish Royal Theater in Copenhagen. This means that fans from all over the world can follow and celebrate the jersey launch live from 3 PM (CEST) here.
The jersey can, of course, be ordered online on hummel.dk from October 1. But if you simply cannot wait to have it delivered traditionally, Astralis and hummel have cooperatively found the solution: The jersey can be ordered for 24 hours (from today) at the WOLT app in Copenhagen, Aarhus and Odense for immediate delivery.
After 30 years apart, hummel is back launching the brand-new Southampton Home Kit for the upcoming season.
Besides taking advantage of hummel’s ZEROH2O dry-dye technology, Everton is becoming the first club to use hummel’s ECO8 technology.