… and has been for more than 20 years. Since hummel was handed over to Thor and Christian in the late 90’ies the mission for hummel has been to Change The World Through Sport.
In a time where hate grows bigger and stronger on online channels, it’s never been more relevant to spread some good old love! And hummel tries to do that through supporting those who fight to help Change The World Through Sport.
hummel announces the continuation of the Love Athletes campaign, championing unique personalities changing the world through their belief in the power of sport. It’s the third season it presents a training collection through people who are trying to change the world through sport.
The starting point for this specific concept is to celebrate heroes from all over the world who really try to make a difference within the sport that they love. These guys are not top athletes or world champions, but they have a passion. This search for role models, as opposed to fashion models, keeps on being rewarding and hummel feels very privileged to be able to tell these stories.
As summer approaches, our CEO and owner, Christian Stadil, shares a few words on THORNICO’s consolidated results for 2024 – the second-best in our history – along with projections for the second half of 2025.
Congratulations to SANOVO TECHNOLOGY GROUP – Winner of "Best Managed Company" 2025 We are very proud to congratulate SANOVO TECHNOLOGY GROUP on being recognised - for the fifth year in a row! - as one of Denmark’s Best Managed Companies by Deloitte.
We’re proud to see Christian featured on the cover of Euroman - an inspiring and honest portrait of the person behind the THORNICO Group.