hummel CEO steps down to pursue lifelong career dream
After seven remarkable years, Allan Vad Nielsen has made a personal decision to step down from his position as hummel Group CEO to pursue a lifelong ambition of spearheading his own business...
hummel x Astralis extend partnership until 2025
In 2020, hummel kickstarted a new era within esport by entering a historic partnership with Astralis - and today, we can happily announce a two-year extension and a significant expansion of the agreement.
hummel take over Astralis’ webshop
As part of the new and expanded partnership, hummel will take over the operation of Astralis’ webshop and the sales from B2B and B2C markets – meaning that hummel will develop, market, and sell the official player clothing, as well as new lines of merchandise.
Esport and the associated merchandise market are in rapid expansion worldwide and, with the new agreement, we’re looking very much forward to becoming an even larger part of this fast-growing industry.
Read more here
And find the styles at www.hummel.dk/astralis
Introducing the new Danish national team jersey
The new jersey for the Danish men’s national team at this summer’s Euros in Germany is designed to symbolize and pays homage to the culture of Danish football associations. Read more here.
Trendsales sold
We are very excited to announce that one of our venture investments, Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle products, has been acquired by Vinted. Read more here.