New Euro kit for the Danish Women’s National Team
As Denmark’s women’s national football team step onto the pitch at this summer’s European Championship in Switzerland, they’ll be wearing a sleek new jersey from hummel that pays tribute to...
hummel x Astralis extend partnership until 2025
In 2020, hummel kickstarted a new era within esport by entering a historic partnership with Astralis - and today, we can happily announce a two-year extension and a significant expansion of the agreement.
hummel take over Astralis’ webshop
As part of the new and expanded partnership, hummel will take over the operation of Astralis’ webshop and the sales from B2B and B2C markets – meaning that hummel will develop, market, and sell the official player clothing, as well as new lines of merchandise.
Esport and the associated merchandise market are in rapid expansion worldwide and, with the new agreement, we’re looking very much forward to becoming an even larger part of this fast-growing industry.
Read more here
And find the styles at www.hummel.dk/astralis
Our CEO and owner, Christian Stadil, on the cover of Forbes "Money" issue
We’re proud to see Christian featured on the cover of Forbes, highlighting not just a personal journey but also the growth of THORNICO.
HUMMEL LAUNCHES UNIQUE GREENLAND NATIONAL TEAM JERSEY
Hummel and the Greenland Football Federation (KAK) proudly present a new national team jersey that celebrates the spirit, culture, and strength of the Greenlandic people.