4 x WIN

Through our Branding & Communication pillar, we combine making a positive impact with differentiation and a unique market positioning involving ourselves in both global and local Company Karma Projects around the globe related to the company’s core competencies or strategic focus being used in communication.

As a way to create more value for society and for the THORNICO Group itself, Company Karma is a holistic approach to value creation where we think in a 4 x win that benefits our business partners and customers, employees as well as an important and life-improving cause in which we believe - rooted in the core competencies of our companies while the group companies prosper.


In THORNICO, we have more than 150 karma statues in headquarters and local offices around the world - and still counting.